There are 240 million phones in the United States. Whether it's to check their e-mail, download a song or text message a friend, people use their cell phones all the time for more than just talking. Why not use mobile phones to make business, then? What better way to reach potential clients than through a mobile device they carry with them ALL DAY LONG? Many companies have understood this and are already benefiting from one of the latest trends in the market: Mobile Marketing, and more specifically, mobile coupons.
In August 2006, the International Herald Tribune reported that although 74% of Americans still use paper coupons, around 99 % of the 200 billion coupons distributed annually in the US end up in the trash. According to Peter Sealey, founder and CEO of The Sausalito Group, a business and marketing consulting company, "Paper coupons are the single most inefficient marketing tool you could imagine." Gerry Purdy, VP and Chief Analyst at Frost & Sullivan, a global consulting firm, says that one of the main reasons paper coupons are inefficient is that "Coupons sent in the mail never have a direct connection to the buyer."
The personalized attention that paper coupons never had is exactly what mobile coupons are all about. By simply typing in a Zip Code and a specific service, users will receive the best discounts in their area without getting any spam. Thanks to Mobile Marketing, consumers have complete control over the discounts they receive.
Subway is one of the several companies that have started to use mobile coupons as part of their advertising campaigns, and the results are amazing. The Subway restaurant franchisees for the Buffalo, New York, area are recording a redemption rate of 5 % to 6 % for mobile coupons. Compared to the average 1 % to 3 % redemption rate for paper coupons, mobile coupons are obviously a winner. In addition, Subway can now send last-minute special offers to customers' cell phones. Because of the different stages paper coupons must go through before finally reaching the user, including a last-minute special offer isn't an option.
A recent survey from ABI Research shows that mobile coupon usage increased 119 % over the last six months. Research shows that this percentage will only keep growing. Why wait any longer to join this mobile revolution, then?Mobile Marketing is here to stay, and by signing up with Udandy.com you can already be part of one of the latest trends in the market.